b'28 BREWING PRODUCTS BREWING PRODUCTS 29T TR RO OP PE ER NON-ALCOHOLIC BEERS R L LUA UAN NN NA The non-alcoholic beer sector inEncouraging signs emerged through aA S SR RE Australia is in the spotlight as consumersnew partnership with South AustralianEP PO increasingly look to focus on theirretail group OTR, and interestOCO COhealth and wellbeing. However, as morefrom ALDI in a special 12-pack consumers move into this category,promotion in the lead up to so too do the number of new brands,Christmas.leading to intense competition formarket share. Sales of German beer Holsten 0.0%, distributed under licence Overall, sales of non-alcoholic beers in theby Coopers, fell 27%, impacted by Coopers portfolio fell 3.9% over the 2021distribution challenges in certain financial year, compared to a 5.8% rise theliquor outlets.previous year.While supermarkets were once the Sales of Coopers Ultra Light Birell, themainstay of this category, retail liquor brewerys flagship non-alcoholic beer,stores now account for most of the performed in line with the previous year.sales growth for non-alcoholic beers.BREWING PRODUCTSCOOPERS BREWING PRODUCTS PERFORMED SOLIDLY TO END THE YEAR, RECORDING A DIY BEER SALES VOLUME INCREASE OF 1.6%. MALT EXTRACTStrong demand from food producers across the Asia-Pacific region saw an 18% As hospitality venues began to open, and drinkersSales of BrewArt BeerDroids grew by 44% after increase in international sales of Coopers cautiously returned to their local establishmentsan exceptional start to the financial year. malt extract. This was characterised by again, home-brewers unsurprisingly workedThis result, however, was impacted significantlygreater sales to existing customers across through their existing stock levels. A consequentby the challenges of sourcing product in thethe range of bulk malt extracts, as well as softening in sales of brewing products occurredsecond half of the year. Solutions are beingnew customers in the region.during 2020-21, compared with the surge ofpursued to secure supply and meet the high interest in DIY brewing during the early phase ofdemand coming from online store platforms inDomestic sales dipped by 5% as predicted, the pandemic. Australia and the United States. in a reversal to the national performance of the previous year. Overall, sales of malt Starter kits rose 6.6%, with DIY can sales achievingOnline stores continued their growth in 2020-21extract finished better than expected.mixed resultsdipping 10.2% in Australia but risingwith overall sales increasing 6%. E-commerce 30.9% overseas. This reflected the different stagessales of DIY products grew 3%, while BrewArt of social restrictions across Europe and the Unitedrose 11.4% despite supply challenges.States, compared with Australia.'