b'44 DRINKWISET P R S A N N O E R E P O R L UA CODRINKWISEAS PART OF COOPERS COMMITMENT TO CORPORATE SOCIAL RESPONSIBILITY, WE ARE PROUD FINANCIAL SUPPORTERS OF DRINKWISE, A NOT-FOR-PROFIT SOCIAL-CHANGE ORGANISATION.DrinkWise created Bounce Back, a podcast series to help Australians stay strong, resilient and positive in difficult circumstances. Launched with a message of support from Prime Minister Scott Morrison, each episode featured discussions with well-known Australians who had facedand overcomesignificant challenges in their lives, including Australian Test Cricket Captain Tim Paine, Olympic Cycling Champion Anna Meares, campaigner against family violence Rosie Batty, and Labor Minister Bill Shorten.DrinkWise focuses on cultural change Following research that identified that some Year developing highly effective, evidence-based12 students were turning to alcohol (and drugs) as social marketing initiatives that inform and supporta coping mechanism for stress during lockdowns the community, encouraging the adoption ofand remote schooling, DrinkWise launched You Got a healthier and safer drinking culture and theThis, an initiative providing messages of support and subsequent reduction in alcohol-related harms. advice for students before, during, and after their final In the 2021 financial year, in addition to ongoingexams. Over 40 Australians generously volunteered moderation campaigns including How to Drinkmessages of support to the initiative, including Prime Properly (young adults) and You wont miss a momentMinister Scott Morrison, actress Cate Blanchett, if you DrinkWise (event-goers), DrinkWise placed ajournalists Leigh Sales and Annabel Crabb, and strong focus on COVID-related initiatives aimed atGovernor-General of Australia the Honourableimproving Australians mental health and ensuringDavid Hurley.they did not turn to undesirable and unhealthyThese initiatives resonated well with Australians coping strategies, such as excessive alcoholand received strong support from governments, consumption. and alcohol and mental health support services. DrinkWise continues to work with Coopers, valued industry stakeholders, and community partners to produce alcohol education campaigns that reach Australians in a targeted and effective manner.'