XPA Launch

17 May 2019

Coopers Brewery is adding an Extra Pale Ale (XPA) to its portfolio of naturally conditioned beers.


The new Coopers XPA is being launched tomorrow (17 May) at the Great Australasian Beer Spectapular (GABS) event in Melbourne, where it will available to the public for the first time.


Coopers Marketing and Innovation Director, Mr Cam Pearce, said that immediately after its launch, Coopers XPA kegs will be rolled out to hotels across Australia.


“XPA is a beer style that sits somewhere between an American Pale Ale and India Pale Ale,” he said.


“Our XPA is all about highlighting the citrus character of the American hops and balancing this with our malt to create a smooth and very drinkable hoppy beer.


“The brewers have chosen combination of Simcoe and Lemondrop hops which provide bright citrus undertones with aromas of grapefruit, lemon and a hint of mandarin. It has an ABV of 5.2% and 37 international bitterness units (IBU).

“Being a Coopers ale, it is naturally conditioned and free of preservatives and additives.”
Mr Pearce said the distinctive purple Coopers roundel is sure to stand out.


“XPA is still developing as a category and is enjoying strong growth around the world,” he said

“We believe we have the opportunity to influence how the category progresses in Australia by providing a high quality example of this style of beer with high drinkability.”