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One of Coopers Brewery’s oldest beers, Coopers Best Extra Stout, is enjoying a resurgence among Australian consumers with sales at their highest level in almost half a century.
Malt from premium barley grown in coastal areas of South Australia influenced by cooling sea breezes is attracting strong demand from international and local craft breweries.
The launch of new products Coopers Session Ale and Coopers Dry and the release of Coopers Original Pale Ale in cans helped Coopers Brewery achieve a 2% growth in sales volumes during 2018-19 to 76.8 million litres.
Coopers Brewery says ongoing innovation, technical excellence and a commitment to staff professional development have enabled the company to remain relevant in the face of increased competition at a local and international level.
Coopers Brewery has bolstered the number of qualified brewers among its ranks with seven more employees earning international qualifications.
Australian diners will get the opportunity to experience Coopers Original Pale Ale in a new way – as an integral part of burgers created during a new Coopers Burger Hero competition.
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