South Australians won’t need to forgo cold beer this Christmas despite the squeeze on household budgets.
Two South Australian icons, Coopers Brewery and Foodland Supermarkets, have formed a new partnership which will see Coopers DIY Beer brew kits available across most of Foodland’s 95 stores for the festive season.
In anticipation of a run on the affordable brew kits in the lead up to Christmas, Foodland will be stocking Coopers’ most popular 23-litre starter pack for the first time.
“Sales of our DIY Beer brew kits traditionally rise around this time of year as they make for a great Christmas present,” Coopers Brewing Products Marketing Manager Scott Harris said.
“And taking into account the escalating cost of living, we expect demand for DIY Beer brew kits this Christmas will be the strongest we’ve seen in many years.
“We know that many South Australian households are doing it tough but still want to enjoy a beer and entertain over the Christmas and New Year’s period.
“With Coopers DIY, you can brew a great tasting beer while saving money. You’ll have plenty of beer to entertain and also earn some bragging rights with your friends and family.”
Foodland Supermarkets General Manager of Merchandise and Strategy Christopher Villani said the Coopers DIY Beer brew kits were a novel gift idea and complemented other great South Australian brands lining the shelves this festive season.
“At Foodland, we’re always celebrating the very best of South Australian produce and our favourite local brands. Christmas time is no different and it doesn’t get more South Australian than a Coopers DIY brew kit,” he said.
“Now you can cross off your Christmas shopping gift list while you shop for the freshest and best quality produce for your festive feasts. We’re continually finding more ways to increase time spent with family and friends this holiday season.”
The kit comes with everything you need to start brewing including all ingredients and bottles to produce approximately two and a half cartons of beer, at a special Christmas promotional price of $99.
After the initial brew, DIYers can experiment with a variety of other premium styles with brewing extracts available for Australian, international and craft lagers, ales and stouts with the average cost being less than $0.50 per stubbie.
There is plenty of support to help you get started at diybeer.com where you can find How-To Videos, FAQs, instructions and a forum to speak with like-minded brewers.