b'Partner Brands COOPERS ANNUAL REPORT 2023PARTNER BRANDSCARLSBERGCarlsberg celebrated 175 years of brewing, and toAt an exclusive launch party in Adelaide, Coopers mark the occasion Coopers was proud to host a VIPunveiled limited-edition promotional cans and event in Melbourne. packaging, featuring four of the most celebrated players in the partnerships history.In addition to the 175th anniversary function, Coopers also invited a number of trade customersThroughout the year, Carlsberg was the to take part in a 5-day familiarisation tour ofnationwide naming rights partner of the Scandi Denmark, which naturally included a tour of theFilm Festival. Kronenbourg 1664 sponsored the So historic Carlsberg Brewery in Copenhagen, aFrenchy, So Chic festival.canal tour, beer tastings and dinners.On the business front, sales rebounded after a Rounding out a big year for our Danish partners,slow start to the year, with good retail growth Coopers also marked Carlsbergs 30th year asin the latter half. Consumers returning to on-the beer sponsor of Liverpool FCthe longestpremise locations further aided keg sales and saw standing partnership in the UK Premier League.Carlsberg post a 22% increase for the full year.28'