b'10 NEW PRODUCTS NEW PRODUCTS 11T TR RO OP PE ER R L LUA UAN NN NA A S SR RE EP PO OCO COPRODUCTSNEWCOOPERS EXPANDED ITS PRODUCT OFFERING THROUGH NEW BEER STYLES, AND NEW PACKAGING FORMATS FOR OLD FAVOURITES.In August, Coopers launched Hazy IPA,HAZY IPA a limited-edition seasonal release available in kegs and cans.Hazy beers represent a popular craft segment internationally and are, to some degree, synonymous with the New England IPA style (in contrast to the more strongly flavoured West Coast IPAs). Coopers Hazy IPA is a softer, easy-drinking beer in which protein-rich malts, including wheat, are combined with a liberal addition of hops to augment the hazy appearance. The American hops Ahtanum and Strata were selected for aroma and flavour.Hazy IPA was successfully launched to attract new drinkers to the Coopers brand.With its new and distinctive multi-coloured design, it is Coopers first deviation from single-colour ale cans.'