b'22 SPONSORSHIPS SPONSORSHIPS 23T TR RO OP PE ER R L LUA UAN NN NA A S SR RE EP PO OCO COSPONSORSHIPSTHE EFFECTS OF COVID-19 RESTRICTIONSON PUBLIC ACTIVITIES THROUGHOUT THE YEAR ENCOURAGED COOPERS TO LOOK FOR NEW WAYS TO PARTNER WITH EVENTS AND FESTIVALS.GREAT AUSTRALIAN SUPERCARSBEER SPECTAPULAR SUMMER CRAFT Coopers elected not to renew its sponsorship BEER TOUR of the Supercars, ending a successful nine-year relationship as the exclusive beer FESTIVALS supplier to the Championship series.Coopers joined the GABS Summer CraftThe Adelaide event was always the largest In September, Coopers supported Bushtime,Coopers continued its sponsorship of other keyBeer Tour as a Presenting Partner. from the perspective of beer consumption, and a new socially distanced camping experiencefestivals during the year, including the Adelaidecoincidentally will no longer be held in this city.at Woodford on the Sunshine Coast. Fringe, Gluttony, Festival of Arts and WOMAD. Held on the Gold Coast and the Sunshine Coopers enjoys a strong relationship withCoast in January, the GABS Summer TourAlthough Coopers Mild Ale saw significant Bushtimes founders, the team behind theCoopers also continued its partnership withwas a spin-off event run by the ownersgrowth through the extensive national Woodford Folk Festival, which has beenYours and Owls Festival. The 2021 eventof the popular Great Australian Beerexposure, it was considered timely to endrunning for 35 years but was unable to goreturned to Wollongong in April, following theSpecTAPular Craft Beer and Cider Festival,the partnership and focus on otherahead in December. postponement of last years event. which itself was unable to be held in itsmarketing opportunities.traditional format in 2020.'