b'30 BREWING PRODUCTS MR BREWING PRODUCTS 31T TR RO OP PE ER RMORGANSL LUA UAN NN NA A S SR RE EP PO OCO COBREWINGMR BEERInternational home-brew markets reflected country-specific consumer behaviour, as the world moved through various stages of the pandemic response.Morgans was able to consolidate theThe result was driven by a strongWith social restrictions a part of life overseas, pandemic-related sales momentum ofperformance across Morgansdemand for home-brewing remained at the previous year, to deliver a 6% rise in Australian network of specialityhistorically high levels, particularly in key revenue, which represented anotherretailers, and supported by growth markets such as the United States and Canada.record result for the Queensland-basedin international exports.business. Demand for home-brewingTotal sales for Mr Beer rose 14.6% over the clearly began to normalise from the Morgans continued to evolve its year, on the back of surging online orders previous years extraordinary 27% product offering during the year whileand new retail listings for its Australian-made spike in sales. driving growth in its core business. products. Targeted marketing strategies and The standouts were Morgans Beer kits,e-commerce initiatives helped facilitate the which experienced a 10% rise in sales,sales performance.and recipe pack sales growing by 57%.Growth was experienced across the range of Mr Beer kits and other brewing products.'