b'24 SPONSORSHIPS SPONSORSHIPS 25T TR RO OP PE ER R L LUA UAAWARDSN NN NA A S SR RE EP PO OCO COWHILE THE NUMBER OFAWARDSAWARDSAWARD EVENTS WERE LIMITED OVER THE MERCHANDISE COURSE OF THE YEAR, COOPERS CONTINUEDIn March, Coopers teamed upTO ADD TO ITS TALLY.with iconic Australian brand Volley to promote XPA and create a uniquely AustralianThe Royal Adelaide Beer and Cider Awards shoe in the process. was one of the few competitions held around Australia. Coopers Mild Ale was named The limited-edition CoopersChampion Reduced Alcohol Beer and XPA Volleys, featuring theCoopers Best Extra Stout took the title of beers distinctive purpleChampion Porter or Stout.colour, could be claimed following XPA purchases atOriginal Pale Ale, Sparkling Ale,participating bottle shops andPacific Pale Ale, XPA, Vintage Ale and Dry,on-premise locations. as well as Coopers international partner beers Carlsberg and Sapporo, were all awarded Other selected Coopersmedals from a field that saw 254 entries from merchandise was added to 45 brewers across Australia andthe comprehensive rangeNew Zealand.during the year. This included limited-edition Australian IPAThe Australian International Beer Awards, branded shirts and Pacific Paleannounced in May 2021, awarded Gold for Ale hats. Coopers-brandedDry cans and Original Pale Ale cans, while winter outfits also featuredSparkling Ale cans won Silver.as part of the Ugly Jumper campaign, promoted through selected liquor outlets. AWARDS'