b'26 PARTNER BRANDS PARTNER BRANDS 27T TR RO OP PE ER R L LUA UAN PARTNERTHATCHERSNN A STOUT N AS GOLD CIDER SR RE EP PO OCO COThe 440ml Thatchers Gold cans proved popular with Australian drinkers, with sales under the new-BRANDS format packaging rising by more than 30% from the previous year. Overall, sales performance remained solid for Thatchers, despite a fall in keg saleswhich was consistent with industry trendsand a highly competitive retail cider market.OUR INTERNATIONAL BRANDS PERFORMED SOLIDLY OVER THE YEAR, WITH VARYING LEVELS OF GROWTH ACROSS THE PORTFOLIO.SAPPORO CARLSBERGPREMIUM BEERWhile Carlsberg experienced growth in Brewed under licence and distributed inpackaged sales, keg volumes were lost Australia and New Zealand, this iconicas a result of COVID-19 impacting the Japanese beer continues to go from strengthhospitality sector. In the latter half of the to strength. year, keg sales started to recover, with additional tap agreements being secured.With double-digit sales growth over the year, Sapporo rose to become one of the fastest- Through the efforts of Coopers Brand growing premium international beer brands inManager, Alison Barry, Coopers won the Australia. Carlsberg Global Off Trade Activation Partner of the Year award for the Liverpool In November, a bold new marketing campaignRed Can activation in July, which saw a strong incorporating Japanese Manga artwork wassales uplift. The queues of Liverpool fans launched. Refined by Rebellion tells the storyawaiting the first delivery of the celebratory of Japans oldest beer brand, while reflecting acans at the Highway Hotel in South Australia unique aspect of the countrys culture. attracted broad media attention.The campaign followed a move to visually align all packaging with the distinctive 650ml silver can, to drive greater recognition across the Sapporo range.'