b'20 MARKETING MARKETING 21T TR RO OP PE ER R L LUA BEER TAB TOUAN NN NA STOUT SUPPORT PUBS A S SR RE EP PO OCO In the second half of 2020,COCoopers put more than 15,000 beers on its tab to provide assistance to Australian pubs,as consumers began to feel more confident in returning to social activities.Offering rounds of Original Pale Ale at 335 metropolitan and country venues, Coopers sought to encourage patrons to support their locals as restrictions eased. The initiative was underpinned by an advertising and social media campaign to help raise awareness and encourage pub patronage.Coopers has invested in a bespoke education INVESTING IN program, Fundament-Ales, for the purpose of BEER EDUCATION developing a greater understanding of Coopers and its beers among key stakeholders.Despite travel restrictions, Coopers provided training to retail and wholesale representatives at trade events, which featured live entertainment, and dedicated sessions for staff and consumers. These seminars aimed to build knowledge of Coopers history, styles and range, as well asbeer reticulation and required pouring of the perfect beer.'