b'12 NEW PRODUCTS NEW PRODUCTS 13T TR RO OP PE ER R L LUA UAN NN NA A S SR RE EP PO OCO COTo better align with its category and flavourIn April, a distinctly Australian IPA was released PACIFIC PALE ALE profile, Session Ale was renamed andAUSTRALIAN IPA as a limited-edition product in kegs and cans. relaunched as Pacific Pale Ale in October,in time for summer.IPA is a category that continues to grow in popularity among craft beer drinkers and,Since Session Ale was launched in late 2017,in a move to develop an Australian version,perceptions of this descriptor have becomethis full-flavoured beer is defined by a blend ofmore reflective of a mid-strength beer,two Australian hops: Eclipse and Vic Secret.while Pacific is a style now identifiable with refreshment, flavour and fruitiness. In keeping with the Australian theme, the packaging features an eye-catching design Pacific Pale Ale has been supported by ainspired by the countrys iconic red desert marketing campaign featuring the aspirationlandscape.of Australian summer and surfing lifestyle, with an emphasis on out-of-home, digital and socialLaunched in collaboration with Australian music platforms. icon James Reyne, the beer has received positive reviews and consumer feedback.'