Coopers has teamed up with top Australian band Ocean Alley to create a limited-edition brew to rock the national beer charts.

In a first for Australia’s largest independent brewery, Coopers engaged with the artists during design and development to create a brew with the beer-loving musicians’ unmistakeable influence.

Coopers Ocean Alley Ale is the result – a great tasting tropical pale ale that pours bright gold but retains Coopers’ distinctive cloudy appearance.

“We've worked closely with Ocean Alley over the years, and we know they all enjoy a beer,” Coopers Managing Director Michael Shearer said.

“Great music and great beer go hand-in-hand, so we got the guys involved with a new beer that appeals to their love of refreshing tropical ale.

“The band collaborated with our brewers on flavour profile and hop selection as well as helping to design the packaging featuring a surfing coat of arms. After plenty of tastings, we’ve arrived at an easy drinking beer that captures the true vibes of Ocean Alley.”

The citrus and tropical notes in Coopers Ocean Alley Ale balance perfectly with subtle malty characters that invite you to kick back and relax. With an ABV of 3.8%, it is expected to be popular among those seeking a ‘sessionable-style’ beer perfect for social occasions.

Ocean Alley said: “Coopers kindly invited us to partner with them in creating this one-of-a-kind Ocean Alley Ale, and not only are we honoured to be included amongst their tasty range of brews, but also a part of Coopers’ long and rich history.

“We’re stoked to have now worked with Coopers for many years. We love drinking their beer – and have been for a very long time – so that says a lot. We appreciate working with a fellow independent and Australian-owned team who have supported our music and many charity efforts for all this time.

“Leading up to the release of Ocean Alley Ale, we got a tour of Coopers’ massive brewery in Adelaide, taking us through the process of creating our own drop. In some ways it felt like the back stage of a music festival… All of the ingredients being lovingly and expertly assembled behind closed doors or curtains, only to be thrust onstage for the cheering crowds to devour and enjoy. And hopefully cheer for more!”

To launch the beer, Coopers is holding a party with Ocean Alley on April 6 at The Royal in Bondi. With DJs, door prizes, a chance to challenge the band in an 8-ball pool comp, as well as plenty of ice cold Coopers Ocean Alley Ale to enjoy, The Royal will be rocking.

Spaces are limited and entry will be on a first come, first served basis – keep your eyes on The Royal’s and Coopers’ social accounts for more info.

And if you can’t make it on the night, Coopers is running a national competition offering a chance to see Ocean Alley perform in either Los Angeles or London. Simply buy a pint or 4 pack of Coopers Ocean Alley Ale and head to coopers.com.au to enter for your chance to win the $10,000 VIP concert experience.

Coopers Ocean Alley Ale will be available in 375ml cans and 50 litre kegs from March 5.

This is an extremely limited release so you need to get in early before the stock runs out.

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Media inquiries: Bridget Hicks, Corporate Conversation, ph 0406 218 360 or bridget.hicks@corporateconversation.com.au