FOREVER ORIGINAL
A beer like nothing else.
We never set out to be original. But turns out it’s inevitable when you’re founded by a
boot maker,
turned stonemason,
turned dairyman,
turned brewer.
Doesn’t get more original than that.
And here we are 160-odd years later, still fiercely independent, family-owned, and brewing things our own way. It goes beyond just brewing, too. We champion originality in everything we do. It just comes naturally for us.
Luckily, we’re in good company — surrounded by passionate fans who are fellow appreciators, aficionados, and admirers of all things original. And as long as there are people who share our love of original, we’ll never stop being ourselves.
We’ll keep doing things like no one else, because Coopers is a beer like nothing else. Now that’s Forever Original.
The ultimate act of originality
We created hundreds of certified 1-of-1 original art works — each crafted and hand-signed by fellow originals. From stained glass, mosaics and magic eyes to a flock of sheep, tattoos, brick pavings, and hundreds upon hundreds more. Each artwork was featured in its own unique OOH billboard. No repeats. No copies. Only one of ones.
A toast to our fellow originals
Originality can be found everywhere: On our streets, in our pubs and calling bank shots on our pool tables. And there’s often a tell-tale sign for those who like to live by original; a frosty Coopers in their drinking hand. This spot highlights one such original. Confident in themselves, they flow across the table. Majestic and free, beer ballet.Unbothered by convention and kinda not really playing entirely by the rules.
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