Media
May 08|Media
COOPERS RESPONDS TO FANS WITH DARK IN A CAN
Coopers Brewery is releasing its iconic Dark Ale in a can in response to calls from beer lovers across the country.
Until now, Coopers Dark Ale has only been sold in bottles and kegs.
From May, Coopers Dark Ale will also be available nationwide in a new striking brown 375ml can for a limited time.
It is the last remaining beer within the permanent portfolio of Australia’s largest independent family-owned brewery to be packaged in a can format.
“More and more fans have been asking for Dark Ale in a can to the point that it’s been our most requested new product development in the past 12 months,” Coopers Managing Director Michael Shearer said.
“Coopers is always keen to hear from our fans and we’re pleased to be able to meet this request, even if it is just for a limited time.
“Our brewers have trialled and tested the beer in the can format. It tastes and looks great so we’re confident it will be well received.”
Dark beer is a popular drink style in Australia, particularly in the cooler months when sales spike, with Coopers Dark Ale one of the leaders in the category.
Just like its famous Coopers ale cousins, Coopers Dark Ale is made with all malt, and naturally conditioned in the can, bottle or keg.
The roasted and crystal malts in Coopers Dark Ale produce a deep amber brew, with a rich, full-bodied flavour. This delivers a generous mouthfeel with sufficient hop bitterness for a well-balanced smooth finish.
Head to your local or check out the Coopers beer finder to find out where you can grab your Coopers Dark Ale cans while they last.
**ends**
Media inquiries:
Bridget Hicks
Corporate Conversation
Mob: 0406 218 360 or email bridget.hicks@corporateconversation.com.au
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