b'C O O P E R S A N N U A L R E P O R T 2 0 2 2 C O O P E R S A N N U A L R E P O R T 2 0 2 2Measuring 170 metres in length, the billboard advertisement was prominently located onthe Glebe Island silos in 013 Sydney Harbour during014May and June.M A R K E T I N G Coopersmaster brand positioning,A total of 883 paidAs part of the Coopers 160 years celebration, advertising sites were inCoopers took over the largest billboard in Forever Original, continued to lead thethe southern hemisphere with a birthday strategic marketing direction for the 2022market for 36 weeks,messageCoopersA long history needsfinancial year. The distinctive design wasrepresenting double thea long billboard 1862-now.further incorporated into advertising,amount of assets activatedThe anniversary was further celebrated with activities and marketing material, within previous years. a series of trade events and 160-themed promotions, which culminated in an anniversary the 160th celebration front and centre. A series of 16 bespoke hand-painted murals gala dinner in Adelaide with key customers, were featured on outdoor sites across the media and the Cooper family in attendance.country with local artists engaged to interpretthe Forever Original brand in a visual representation. The campaign ran through summer and included iconic sites in Melbourne, Sydney and Brisbane.'