b'C O O P E R S A N N U A L R E P O R T 2 0 2 2 C O O P E R S A N N U A L R E P O R T 2 0 2 2035 People 036C A M P E A R C E R E T I R E SAfter 12 years overseeing the growth oftheCoopersbrand, Director of Marketing and Innovation, Cam Pearce, has retired. Cam has been an integral part ofWhile Cam, who is married to fifth-generation many changes and developments family member Robyn Cooper, retiresatCoopersfrom day-to-day operations at the brewery, and we thank himfor his outstanding contribution he will remain on the board as a non-and tireless dedication. executive Director, where he has servedfor more than 20 years.His lasting impact includes the successful integration of the Premium BeveragesFollowing Cams retirement, National business into the organisational structure Marketing Manager Kate Dowd will continue of Coopers, which saw a substantial changeto lead Coopers brand and marketing given the former operating independence strategy, reporting to Coopers General of Premium Beverages. The integration Manager, Michael Shearer.also entailed the establishment of a Sixth-generation family members marketing structure to support nationalAndrew and LouiseCooperwill growth and corporate change, which Cam pursued with rigour.replace Cams positions on a number of industry and subsidiary boards.Cam instigated the introduction of new products to ensure Coopers remains frontof mind to consumers while retaining our originality. More recently, Cam initiateda review of the packaging of our ale range and has supported the efforts of the marketing team in bringing this packaging refresh to fruition.'