b'C O O P E R S A N N U A L R E P O R T 2 0 2 2 C O O P E R S A N N U A L R E P O R T 2 0 2 2S U R F S S I E O R I G I N AA U LS015 016Coopersannounced aCoopers sponsorship incorporates the fourTheCoopersIn the series, sixth-generation family member Aussie marquee Australian WSL events held eachAndrew Cooper caught up with some of three-year partnershipyear. The 2022 season saw the return of theOriginals Series, a familyAustralias oldest and most successful family with World Surf LeagueBells Beach competition and the Sydneybusiness promotionalbusinesses to talk about their own history Australia, incorporatingLongboard championships after COVID-19campaign, was launchedand outlook.disrupted the event calendar.experiences andin partnership with To date, the campaign has been seenactivations at key surfAn additional partnership with STABNews Limited. by more than 500,000 Australians, withMagazine and Digital, in the Real to Reel filmthe video series generating nearlyevents around Australia. competition and the Pacific Odyssey film100,000 views. series, has further strengthened Coopers association with the surf community. A competition for subscribers ofThe Australian, garnered 3,000 entries,The partnership includes all Cooperswith eight winners hosted by Louise Cooper products, but with a particular focus onfor a weekend stay at Mount William Stations Pacific Pale Ale, the brewerys summer-stylenew homestead at the foothills of the beer, which has resonated strongly with theGrampians National Park.surfing community.'