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Beer taps flowing for Coopers Brewery
Beer taps flowing for Coopers Brewery

November 09|Media

Beer taps flowing for Coopers Brewery

More Coopers beer is pouring at pubs and clubs across Australia, helping propel the Brewery to its third consecutive year of overall sales growth.

Sales of Coopers ales, lagers, stout and partner brands, excluding non-alcoholic beers, reached 82.5 million litres in the 2026 financial year, up from 80.6 million litres the previous year.

Keg sales increased 7.4% to approach pre-COVID levels, while packaged beer sales, which account for 87% of volume, also grew by 1.7%.

Around three in four Coopers beers are now sold outside the Brewery’s home state of South Australia, with Queensland the fastest-growing market.

More Coopers flowing across Australia

Coopers Managing Director Michael Shearer said the result reflected the strength of the Coopers brand despite challenging conditions across the wider Australian beer market.

“This was another outstanding result for the Brewery, particularly in the context of a relatively subdued national beer market, increasing pressures on Australian household budgets and rising costs of production,” Mr Shearer said.

“Consumers recognise Coopers for being the leading Australian-owned beer manufacturer, delivering great quality, value-for-money beer.

“Not only are we seeing more Coopers beer poured at pubs and clubs all over the country, but there’s also been an increase in the volume of packaged beer sold at local bottle shops.”

With on-premise demand continuing to rise, Coopers has recently ordered around 7,000 additional kegs to support further growth.

Giving drinkers more reasons to choose Coopers

Growth has been supported by Coopers’ continued focus on quality, its drinkers and an evolving portfolio of beers.

Australian Lager has introduced new drinkers to Coopers, while refreshed packaging for Dry 3.5 is helping build momentum in the lager category.

At the same time, Coopers’ traditional ale and stout range has continued to grow, with Original Pale Ale remaining the Brewery’s most popular Pale Ale.

“It’s an intensely competitive category, so we’re very pleased to be gaining ground and seeing more drinkers choose Coopers for different occasions,” Mr Shearer said.

New additions to the Coopers family

The Coopers portfolio also continued to expand during the year.

Coopers Zero, launched in August 2025, has proven popular with drinkers looking for a non-alcohol alternative to full and mid-strength beer. Approximately 400,000 litres of Coopers Zero were sold during FY26, with the beer continuing to grow wherever it is ranged.

More recently, Coopers added another first to its range with the introduction of Coopers Ginger Beer.

Forever Original continues to connect

Coopers’ Forever Original campaigns have continued to resonate with audiences around Australia.

Most recently, the Brewery teamed up with Formula One driver and Coopers beer fan Valtteri Bottas for a new promotional campaign.

As part of the campaign, Bottas received a special Coopers Gold Card that he can use to shout drinkers a round when he visits a local pub.

With Coopers currently holding around 6% of the national beer market, Mr Shearer said there was significant opportunity for further growth.

“We hold a positive outlook for the year ahead and have recently ordered around 7000 extra kegs in response to rising on-premise demand.”

Building for the future at Regency Park

Beyond beer sales, activity at the Brewery’s Regency Park home continues to grow.

The on-site hospitality and visitor centre is welcoming tourists from around the world, while Coopers’ whisky program continues to mature underground.

There are now more than 100,000 litres of single malt whisky, across 500 barrels, maturing in the Brewery’s underground stillage.

Coopers malt barley sales were lower during the year amid a highly price-competitive market and subdued demand from Asian beer manufacturers. Sales of Coopers DIY brewing products also declined as Australian demand levelled out and exports softened slightly.

Another positive financial result

Coopers recorded profit before tax of $23.9 million for the 2026 financial year, compared with $22.5 million in the previous year.

Fully franked dividends of $10.50 per share were paid during the financial year, compared with $11.25 in the previous year.

The result marks another year of growth for Australia’s largest independent family-owned brewery as it continues to expand its presence around the country.

Continuing to support Australian communities

The year also marked another significant contribution from the Coopers Foundation.

Through the generosity of staff and shareholders, together with other fundraising activities, the Foundation awarded approximately $760,000 to 20 charities during the year.

That takes the total donated by the Coopers Foundation to more than $9.5 million since it was established in 2006.

Read the Coopers Annual Reports

For more on the performance, activities and story of Coopers Brewery, visit the Coopers Annual Reports page. The page provides digital copies of Coopers’ recent annual reports.

More Coopers beer is pouring at pubs and clubs across Australia, helping propel the Brewery to its third consecutive year of overall sales growth.

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